Marketing Management – I Assignment 7 Answers 2021:- Every student is requested to submit their assignments on the knowledge of their own, we do not promote copying answers. We are providing answers just as a reference
Q1. A supermarket manager who wants to study what shoppers do while they stand in the checkout lines would most likely use:
a) Secondary data
b) The experimental method
c) The observation method
d) The focus groups
Ans:- c) The observation method
Q2. _____________ is a type of decision rule where selections are made on the basis of overall impressions of the various alternatives under consideration
a) Evoked set method
b) Multi attribute method
c) Affect referral
d) Evoked null method
Ans:- c) Affect referral
Q3. What approach to positioning stresses nonverbal content or emotionally provocative words that are intended to generate fantasies, positive emotions, and feelings in the consumer?
a) Consumer processing model
b) Feel-do-think model
c) Dual coding model
d) Hedonic experiential model
Ans:- d) Hedonic experiential model
Q4. Value can be defined as the combination of _____________ which ensures the ultimate economy and satisfaction of the customer.
a) efficiency, quality, service and price
b) efficiency, quality, service and size
c) economy, quality, service and price
d) efficiency, material, service and price
Ans:- a) efficiency, quality, service and price
Q5. _____________ is the process of creating clusters of customers who share similar attitudinal characteristics and then grouping them together.
a) Behavioral segmentation
b) Geographic segmentation
c) Demographic segmentation
d) Psychographic segmentation
Ans:- d) Psychographic segmentation
Q6. The _____________ stage of the product life cycle requires strong design and development and the _____________ stage requires strong marketing research and good customer insight.
a) late growth, early growth
b) early growth, late growth
c) introduction, decline
d) decline, introduction
Ans:- b) early growth, late growth
Q7. Which one of the following is not a step in scoring the attractiveness of a market segment?
a) Identify factors
b) Weigh factors
c) Integrate factors
d) Develop factor scores
Ans:- c) Integrate factors
Q8. The visualized representation of consumer preferences and perceptions is classified as:
a) perceptual map
b) preference representation
c) feasible representation
d) desirable representation
Ans:- a) perceptual map
Q9. In VALS 2, _____________ is a segment group which has high income and high resource for whom independence is very important.
a) strivers
b) strugglers
c) achievers
d) actualizers
Ans:- d) actualizers
Q10. Which of the following statements is true regarding the maturity stage of the product life cycle?
a) During this stage the market grows rapidly
b) Usually the competition is most intense in this phase
c) Many new competitors enter the market
d) This stage comes after the introductory stage
Ans:- b) Usually the competition is most intense in this phase
NPTEL ALL WEEK ASSIGNMENT ANSWERS:-
- Soft Skill Assignment Answers
- Project Management For Managers Answer
- Semiconducter Devices And Circuit Answer
- Problem Solving Through Programming In C Answer
Marketing Management – I Assignment 7 Answers 2021:- Every student is requested to submit their assignments on the knowledge of their own, we do not promote copying answers. We are providing answers just as a reference