NPTEL Marketing Management II Assignment 2 Answers 2022:- In This Article, we have provided the Answers to Marketing Management II Assignment 2. All the Answers provided here to help the students as a reference, You must submit your assignment at your own knowledge
What is Marketing Management II?
This is part-II of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.
CRITERIA TO GET A CERTIFICATE
Average assignment score = 25% of the average of best 8 assignments out of the total 12 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100
Final score = Average assignment score + Exam score
YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF THE AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.
Marketing Management II Assignment 2 Answers 2022:–
Q1. Out of Rogers five factors that influence acceptability of innovation, which one requires that an innovation should not be very difficult to use?
- Complexity
- Relative advantage
- Trialability
- Adaptability
Answer:- a
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Q2. During the ____________ stage of the innovation adoption process, the consumer decides to go ahead with the use of the innovation.
Answer: Implementation
Q3. The _____________ category of innovation adopters are mostly traditional, averse to change, with low social status and low exposure to outside world.
Answer: Laggard
Q4. Which of the following is false about product life cycle:
Answer: During maturity stage, sales and profit start to grow rapidly
Q5. Which of the following is not true regarding a large enterprise introducing a new product?
Answer: Finished product is offered with no need for further improvement
Q6. Which of the following is not an advantage enjoyed by a follower at an early PLC stage of a new product?
Answer:- Creating product class attributes that set the standard
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Q7. Which of the following is not a strategy that is frequently used during the growth stage of the product lifecycle?
Answer: Try to modify the volume of product usage by each consumer
Q8. At harvesting stage firms try to:
Answer: Decrease expenditure and prepare for existing
Q9. Which of the following does not constitute a product or process innovation?
Answer: A new dealer starts selling the product
Q10. A company intends to launch a new shampoo that it is confident will lead to reduction of hair loss. The company experienced considerable preference from target customer groups while testing the product in test markets. Also, the company has found that no other competitor can offer a similar or better product. The pricing strategy it should opt for is:
Answer:- Skimming
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NPTEL Marketing Management II Assignment 2 Answers 2022:- In This Article, we have provided the Answers to Marketing Management II Assignment 2 . It’s nice to see you on our site