NPTEL Customer Relationship Management Week 2 Assignment Solutions
NPTEL Customer Relationship Management Week 2 Assignment Answers 2023
1. The cycle of CRM does not comprise with the following
a. Acquire data
b. Analyze
c. Manage data
d. Customize
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2. Customer experience data helps in predictive analytics
a. True
b. False
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3. The correct increasing order of ladder of loyalty is:
a. Advocate, supporter, partner
b. Supporter, advocate, partner
c. Partner, advocate, supporter
d. None of these
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4. Advanced payment from a customer for a service is an example of
a. Structural bond
b. Social bond
c. Financial bond
d. None of these
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5. The following is not a part of customer retention program
a. Identifying churn
b. Find the reason of churn
c. Increasing loyalty points per purchase
d. None of these
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6. Customer community play an important role to ensure consumer engagement
a. True
b. False
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7. In an active dialogue,
a. One party ask questions and other party answers
b. Directional conversation happens
c. Conversation develops from the dialogue
d. None of these
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8. Co-creation can create personalized experiences
a. True
b. False
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9. GDPR is a major challenge for CRM strategies
a. True
b. False
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10. The double derivative of the customer profitability-customer lifetime curve is
a. Negative
b. Positive
c. Zero
d. None of the above
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| Course Name | Customer Relationship Management |
| Category | NPTEL Assignment Answer |
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