Marketing Management – I Assignment 3 Answers 2021:- Every student is requested to submit their assignments on the knowledge of their own, we do not promote copying answers. We are providing answers just as a reference.
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Q1. Identify the correct sequence of steps in the marketing research process (from left to right).
a) Define the problem, develop the research plan, collect and analyse the data, interpret and report findings
b) Develop the research plan, define the problem, collect and analyse the data, interpret and report findings
c) Develop the research plan, define the problem, interpret and report findings, collect and analyse the data
d) Develop the research plan, collect and analyse the data, interpret and report findings, Define the problem
Ans:- a) Define the problem, develop the research plan, collect and analyse the data, interpret and report findings
Q2. A marketing research firm, that gathers market information (on consumer preferences) and trade information to sell for a fee (e.g., IMRB National food survey), can be categorized as:
a) Custom marketing research firms
b) Syndicated-service research firms
c) Specialty-line marketing research firms
d) General-line marketing research firms
e) Nonprofit marketing research firms
Ans:- b) Syndicated-service research firms
Q3. Which of the following statements is false regarding Marketing Information Systems?
a) It interacts with information user to assess the information needs
b) It helps in distributing the marketing information to the managers
c) It helps in analysis and interpretation of data
d) It develops needed information from internal sources only
Ans:- d) It develops needed information from internal sources only
Q4.Consider the following statements:
a. How do we increase sales of our T-Shirt brand?b. Will lowering the price of T-Shirts result in increase of sales?
Which of the following statement is correct?
a) Both a and b are Marketing Research Problem (MRP)
b) Both a and b are Management Decision Problem (MDP)
c) Option a is MDP while option b is MRP
d) Option a is MRP while option b is MDP
Ans:- c) Option a is MDP while option b is MRP
Q5. A scale having two bipolar words as the extreme ends of a respondent’s opinion is called as_____________.
a) a dichotomous question
b) a multiple-choice question
c) a likert scale
d) the semantic differential
e) a word association question
Ans:- d) the semantic differential
Q6. In which type of depth interview, the interviewer starts by asking questions related to the product characteristics and gradually tries to understand user buying behavior and motivational characteristics?
a) Hidden issue questioning
b) Laddering
c) Symbolic analysis
d) None of these
Ans:- b) Laddering
Q7. In_____________, the interaction effect of two or more variables on the dependent variables can be estimated:
a) randomized block design
b) latinsquare design
c) factorial design
d) structured questionnaire based survey
Ans:- c) factorial design
Q8. Identify the correct statement:
a) Market research and marketing research are interchangeable terms.
b) Marketing research is almost always conducted internally.
c) Marketing research always begins with secondary data collection.
d) Marketing research helps managers to make better marketing decisions.
Ans:- d) Marketing research helps managers to make better marketing decisions.
Q9. Which of the following does not represent a critically formulated pair of Management Decision Problem (MDP) and Management Research Problem (MRP)?
a) MDP: Should we change the advertising strategy for our product?
MRP: Is our current advertising campaign successful?
b) MDP: Should we introduce our new product in the market right now?
MRP: When do our competitors plan to launch similar products?
c) MDP: Shall we increase the price of our product?
MRP: What is the price offered by our nearest competitor?
d) MDP: Do our competitors sell their products online?
MRP: Should we sell our products online?
Ans:- (D)
Q10. _____________ are a subset of personality testing in which the examinee is given a simple unstructured task, with a goal of finding personality characteristics.
a) Projective techniques
b) Depth interviews
c) Physiological measures
d) Multi-dimensional scales
Ans:- a) Projective techniques
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Marketing Management – I Assignment 3 Answers 2021:- Every student is requested to submit their assignments on the knowledge of their own, we do not promote copying answers. We are providing answers just as a reference.