Marketing Management – I Assignment 8 Answers 2021:- Every student is requested to submit their assignments on the knowledge of their own, we do not promote copying answers. We are providing answers just as a reference
Q1. In order to realize its intended strategy, management of the firm must focus all its energies on aligning_____________.
a) business strategy and advertising strategy
b) core competencies and political environment
c) competitive methods and task environment
d) core competencies and competitive methods
Ans:- d) core competencies and competitive methods
Q2. In developing strategic focus alternatives, which one of the following is not a way to improve margins and investment returns:
a) Reduce operating costs
b) Increase number of customer visits
c) Improve the sales mix
d) Improve asset utilization
Ans:- b) Increase number of customer visits
Q3. Which one of the following is not one of Porter’s three generic strategies that lead to competitive advantage?
a) Focus
b) Cost leadership
c) Transformation
d) Differentiation
Ans:- c) Transformation
Q4. A steel manufacturing firm notices a drop in the demand for steel as a result of decline in ultimate consumer demand for automobiles, this illustrates the concept of:
a) Derived demand
b) Evoked demand
c) Connected demand
d) Reflected demand
Ans:- a) Derived demand
Q5. Which of the following is the set of comprehensive benefits a firm promises to deliver to the customers to satisfy their needs?
a) Low pricing
b) Good customer service
c) Money-back guarantee
d) Value proposition
Ans:- d) Value proposition
Q6. _____________ is a recurring purchase decision in which a business customer often reorders a product that has satisfied needs in the past.
a) Straight rebuy
b) Reciprocity
c) Capex buy
d) Modified rebuy
Ans:- a) Straight rebuy
Q7. _____________ are those elements that are considered mandatory for a brand to be considered a legitimate competitor in its specific category.
a) Points of conflict
b) Points of parity
c) Points of weakness
d) Points of reference
Ans:- b) Points of parity
Q8. _____________ is one of the tactics of Marketing where a market leader not only satisfies defense needs of the current position but also puts up peripheral offerings to defend a weak front or to act as a new market initiative.
a) Preemptive defense
b) Contraction defense
c) Flank defense
d) Counteroffensive defense
Ans:- c) Flank defense
Q9. In the _____________, the firm decides to attack its opponents on a small scale quite frequently, suddenly, and on different fronts within its overall market challenger strategies.
a) bypass attack
b) frontal attack
c) encirclement attack
d) guerilla attack
Ans:- d) guerilla attack
Q10. In the market follower strategy, _____________ copies aspects of the competing product but maintains differences in packaging and other product identity factors.
a) adaptor
b) cloner
c) imitator
d) Counterfeiter
Ans:- c) imitator
NPTEL ALL WEEK ASSIGNMENT ANSWERS:-
- Soft Skill Assignment Answers
- Project Management For Managers Answer
- Semiconducter Devices And Circuit Answer
- Problem Solving Through Programming In C Answer
Marketing Management – I Assignment 8 Answers 2021:- Every student is requested to submit their assignments on the knowledge of their own, we do not promote copying answers. We are providing answers just as a reference