NPTEL Marketing Management – I Assignment Answer: In this post, We have provided answers of Developing Soft Skills and Personality Assignment 4. We provided answers here only for reference. Plz, do your assignment at your own knowledge.
NPTEL Marketing Management – I Week 1 Assignment Answers 2023
1. Which of the following statements supports the sales-driven approach to the marketplace?
- Revenue growth is the ultimate motive of a business
- Profit maximization is the ultimate motive of a business
- A superior product can drive sales in a company
- Sales and profit maximization are dependent on customer value
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2. In the context of marketing strategy, which set of principles involves dividing the market, selecting the most attractive segments, and crafting a unique brand perception?
- Market Research, Promotion, Branding
- Specialization, Expansion, Awareness
- Segmentation, Targeting, Positioning
- Market Penetration, Advertising, Differentiation
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3. The TATA Nano’s failure can be attributed to:
- High-quality materials used in its production.
- A strong and innovative marketing campaign.
- Overpriced positioning compared to luxury cars.
- Misalignment with its target audience’s perceptions and aspirations.
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4. What is the primary marketing strategy that Disneyland employs to create a unique and memorable customer experience?
- Offering the lowest ticket prices in the industry.
- Focusing exclusively on thrill rides and roller coasters.
- Implementing innovative technology for virtual experiences.
- Providing immersive storytelling, magical environments, and exceptional customer service.
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5. What is a distinctive aspect of the customer service at the Taj Mahal Hotel, Mumbai?
- Strictly adhering to a self-service model for guests.
- Delivering personalized and luxurious experiences with attention to detail.
- Offering standardized experiences to all guests.
- Providing basic amenities without any additional services.
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6. Which characteristic of services often poses challenges in maintaining consistent quality due to factors like human involvement and individualized experiences?
- Tangibility
- Heterogeneity
- Perishability
- Inseparability
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7. The term “The Customer Service Perception Gap” refers to:
- The difference between the quality of customer service provided and the customer’s expectations.
- The time it takes for a customer service representative to respond to an inquiry.
- The gap between various communication channels used for customer service.
- The interval between customer service training sessions
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8. Which of the following represents the correct chronological order of the evolution of marketing concepts?
- Product focus, Production focus, Selling, Marketing, Holistic Marketing, Market Orientation
- Production focus, Product focus, Selling, Marketing, Market Orientation, Holistic Marketing
- Selling, Product focus, Production focus, Marketing, Market Orientation, Holistic Marketing
- Production focus, Selling, Product focus, Marketing, Market Orientation, Holistic Marketing
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9. Which components are integral to the concept of Holistic Marketing, emphasizing creating a comprehensive and unified approach to marketing strategies?
- Internal Marketing, Integrated Marketing, Relationship Marketing, Socially Responsible Marketing
- Product Marketing, Competitive Marketing, Promotional Marketing, Targeted Marketing
- Traditional Marketing, Digital Marketing, Viral Marketing, Guerrilla Marketing
- External Marketing, Profit Maximization, Transactional Marketing, Reactive Marketing
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10. Green marketing focuses on promoting products and practices that:
- Use green color in their branding.
- Target niche markets exclusively.
- Emphasize environmental sustainability and responsibility.
- Include digital elements in their marketing campaigns.
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| Course Name | Marketing Management – I |
| Category | NPTEL Assignment Answer |
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