Marketing Management – I Assignment 2 Answers 2021:- Every student is requested to submit their assignments on the knowledge of their own, we do not promote copying answers. We are providing answers just as a reference.
Q1. According to Ansoff’s Product-Market Expansion Grid, which of the following strategy you would recommend to a manager for current products in new markets:
(a) Market penetration strategy
(b) Product development strategy
(c) Market-development strategy
(d) Diversification strategy
Ans:- (c) Market-development strategy
Q2. Value is function of _____________.
(a) the price paid by a consumers for a product
(b) the cost of manufacturing a product
(c) the degree to which consumer demand for the product is positive
(d) the sum of the perceived tangible and intangible benefits less costs to customers
Ans:- (d) the sum of the perceived tangible and intangible benefits less costs to customers
NPTEL ALL WEEK ASSIGNMENT ANSWERS:-
- Soft Skill Assignment Answers
- Project Management For Managers Answer
- Semiconducter Devices And Circuit Answer
- Problem Solving Through Programming In C Answer
Q3. When competitive advantage is cost- or price-based, it is necessary to know the _____________ to be sure that you can compete on this basis by matching market price cuts.
(a) cost of raw materials
(b) competitor’s costs
(c) economic conditions
(d) inflation rates
Ans:- (b) competitor’s costs
Q4. Max Fridge offers commercial deep freezers at highly competitive prices to its buyers. It can be said that Max Fridge follows _____________ strategy of Porter’s generic strategy set.
(a) overall cost leadership
(b) differentiation
(c) focus
(d) None of these
Ans:- (a) overall cost leadership
ALSO READ : NPTEL – Online Courses,Certificate And full details
Q5. As per the Boston Consultancy Group (BCG) matrix, if a product has a high market share and corresponding market growth rate is also high, then the product can be termed as:
(a) Dog
(b) Star
(c) Cash cow
(d) Question mark
Ans:- (b) Star
Q6. The GE strategic planning grid model is based on:
(a) Industry attractiveness and Business Strength
(b) Industry growth rate and Business strength
(c) Industry attractiveness and Relative market share
(d) Industry growth and Relative market share
Ans:- (a) Industry attractiveness and Business Strength
Q7. The most relevant barrier to entry for a new shower gel brand looking at entering the semi-urban Indian market can be:
(a) Capital requirements
(b) Buyer switching cost
(c) Government policies and regulations
(d) None of these
Ans:- (b) Buyer switching cost
Q8. A company tries to sell superior products that are valued by all consumers and are not offered by any of the competitors. The strategy followed by the company can be said to be based on:
(a) Overall Cost Leadership
(b) Focus
(c) Differentiation
(d) None of these
Ans:- (c) Differentiation
Q9. Which of the following statements regarding characteristics of core competencies is false?
(a) It should be applicable to a wide variety of markets
(b) It should be valued by the customers
(c) It should be able to generate competitive advantage
(d) It should be easy to imitate
Ans:- (c) It should be able to generate competitive advantage
Q10. Once a firm decides to enter an industry and chooses a market in which to compete, it must gain an understanding of its competitive environment. This challenge can be undertaken by completing a:
(a) Business analysis
(b) Industry analysis
(c) Competitor analysis
(d) Strategic analysis
(e) Market analysis
Ans:- (c) Competitor analysis
NPTEL ALL WEEK ASSIGNMENT ANSWERS:-
- Soft Skill Assignment Answers
- Project Management For Managers Answer
- Semiconducter Devices And Circuit Answer
- Problem Solving Through Programming In C Answer
Marketing Management – I Assignment 2 Answers 2021:- Every student is requested to submit their assignments on the knowledge of their own, we do not promote copying answers. We are providing answers just as a reference.
Kindly discuss assignment topic on NPTEL Course: Marketing Research and Analysis