Marketing Management – I Assignment 5 Answers 2021:- Every student is requested to submit their assignments on the knowledge of their own, we do not promote copying answers. We are providing answers just as a reference
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Q1. _____________ can be defined as the force that initiates and guides goal oriented behavior while _____________ can be defined as the process by which an individual selects, organizes and interprets information to create a meaningful picture of the world.
a) Perception, motivation
b) Belief, motivation
c) Motivation, perception
d) Belief, learning
Ans:- c) Motivation, perception
Q2. In a _____________, the purchasing department reorders supplies on a routine basis and chooses from suppliers on an approved list.
a) square rebuy
b) straight rebuy
c) modified rebuy
d) rectangle rebuy
Ans:- b) straight rebuy
Q3. A son buys his father a suit on his birthday. In this situation, the son is the _____________ and the father is the _____________.
a) consumer, consumer
b) customer, customer
c) consumer, customer
d) customer, consumer
Ans:- d) customer, consumer
Q4. The correct sequence of basic buyer decision model is (from left to right):
a) Need recognition, information search, evaluation of alternatives, purchase decision, post purchase behavior
b) Need recognition, information search, purchase decision, evaluation of alternatives, post purchase behavior
c) Information search, need recognition, evaluation of alternatives, purchase decision, post purchase behavior
d) Information search, need recognition, purchase decision, evaluation of alternatives, post purchase behavior
Ans:- (A)
Q5. In a particular type of non-compensatory choice model, consumers rank different criteria according to their importance and select the brand which performs best on the most important attribute. Thismodel referred is:
a) Elimination by aspects rule
b) Lexicographic decision rule
c) Disjunctive rule
d) Conjunctive rule
Ans:- b) Lexicographic decision rule
Q6. Cognitive dissonance occurs at which stage of the buyer decision process model?
a) Need recognition
b) Information search
c) Evaluation of alternatives
d) Post purchase conflict
Ans:- d) Post purchase conflict
Q7. Which of the following is not a way to reduce cognitive dissonance after making a purchase?
a) Enhance the importance of post purchase cognition
b) Acquire new information to increase harmony
c) Change one or more beliefs associated with the dissonance
d) Reduce the importance of cognition
Ans:- a) Enhance the importance of post purchase cognition
Q8. Identify the incorrect sentence about information sources:
a) Family, friendsand acquaintances constitute the personal sources of information
b) Information obtained from past usage experiences constitute the experiential source of information
c) All the different sources of information have same amount of trust worthiness
d) None of the above statements is true
Ans:- c) All the different sources of information have same amount of trust worthiness
Q9. According to the Fishbein model of attitude formation, _____________ refers to the probability that a particular object has an important attribute.
a) salient beliefs
b) object-attribute linkage
c) weighted probabilities
d) subjective evaluation
Ans:- b) object-attribute linkage
Q10. ________ driven approach is an aggressive, push-the-catalogue approach to marketin
a) Technology
b) Sales
c) Marketing
d) Customer
Ans:- b) Sales
Marketing Management – I Assignment 5 Answers 2021:- Every student is requested to submit their assignments on the knowledge of their own, we do not promote copying answers. We are providing answers just as a reference