Marketing Management – I Assignment 1 Answers 2021:- Every student is requested to submit their assignments on the knowledge of their own, we do not promote copying answers. We are providing answers just as a reference.
Q1.Which of the following statements supports the sales driven approach to the marketplace?
a) Revenue growth is the ultimate motive of a business
b) Profit maximization is the ultimate motive of a business
c) A superior product can drive the sales in a company
d) Sales and profit maximization are dependent on customer value
Ans:- a) Revenue growth is the ultimate motive of a business
Q2. Which of the following best describes heterogeneity of service products?
a) Service products cannot be touched or physically felt.
b) Service products are always delivered in customers presence
c) Quality of service may differ at times even when both service provider and service customer are same.
d) Services cannot be stored.
Ans:- c) Quality of service may differ at times even when both service provider and service customer are same.
NPTEL ALL WEEK ASSIGNMENT ANSWERS:-
- Soft Skill Assignment Answers
- Project Management For Managers Answer
- Semiconducter Devices And Circuit Answer
- Problem Solving Through Programming In C Answer
Q3. When a consumer is booking a movie ticket online, the _____________ is a cost component while _____________ is a benefit component.
a) saving of travel expense, booking charge
b) booking charge, saving of travel expense c) booking charge, data usage expense
d) saving of travel expense, saving of time by avoiding queue at counter
Q4. Which of the following is false regarding the conditions for an exchange potential in marketing context?
a) There must be at least two parties
b) Each party should have something that might be of value to the other party
c) Each party is free to accept or reject the exchange offer
d) Either party may not have the ability to deliver any object of value to the other party
Ans:- d) Either party may not have the ability to deliver any object of value to the other party
Q5. Which of the following is not true regarding holistic marketing?
a) Marketing activity should span across all departments, employees and stakeholders within an organization
b) One single unified message should be given out by an organization across all platforms
c) Organizations should focus on and manage relationships with customers only
d) All of the above are true
Ans:- c) Organizations should focus on and manage relationships with customers only
Q6. The correct sequence of steps in a strategic marketing process is (from left to right):
a) Perform business analysis, devise marketing strategy, design marketing mix
b) Devise marketing strategy, design marketing mix, perform business analysis
c) Perform business analysis, design marketing mix, devise marketing strategy
d) None of these
Ans: a) Perform business analysis, devise marketing strategy, design marketing mix
Q7. Identify the incorrect statement:
a) A need is a felt state of deprivation of a consumer-like hunger
b) The central aim of marketing is to make profit even if a customer is not satisfied
c) Value can be defined as the difference between cost and benefit
d) The marketing mix for services consist of 7 Ps while for products it is 4Ps
Ans:- b) The central aim of marketing is to make profit even if a customer is not satisfied
Q8. In general, a firm needs to avoid three major positioning errors. Which of the following is NOT one of those errors?
a) Under positioning
b) Over positioning
c) Confused positioning
d) Repositioning
Ans:- d) Repositioning
Q9. Marketing logistics involves delivering the right product to the right customer in the right place at the right time. Which one of the following is not included in this process?
a) Implementing the plan for the flow of goods and services
b) Gathering customer’s ideas for new products
c) Planning the physical flow of goods and services
d) Controlling the physical flow of goods, services, and information
Ans:- b) Gathering customer’s ideas for new products
NPTEL ALL WEEK ASSIGNMENT ANSWERS:-
- Soft Skill Assignment Answers
- Project Management For Managers Answer
- Semiconducter Devices And Circuit Answer
- Problem Solving Through Programming In C Answer
Q10. _____________ refers to a strategic process which involves stakeholder assessment to create long-term relationships with customers, while maintaining, supporting, and enhancing the natural environment.
a) Eco-strategy
b) Superfund reauthorization
c) Green marketing
d) Recycle and reprocess management
Ans:- c) Green marketing
Marketing Management – I Assignment 1 Answers 2021:- Every student is requested to submit their assignments on the knowledge of their own, we do not promote copying answers. We are providing answers just as a reference.